Artem Skincare is an Handmade Australian Skincare brand founded and curated by trained Pharmacist Peta.
The word Artem comes from the term Secundum Artem, which is a Latin phrase, meaning "according to the art".
As a trained pharmacist, Peta inherited some old pharmacy books from a family friend who had bequeathed them to her. Leafing through the books, Peta found a collection of old hand-written recipes for various skin creams and lotions. As she began studying the recipes, she noticed that many of them contained the latin instruction "Secundum Artem" , meaning to make according to the art, or, in other words, according to the implied knowledge that is passed down through the generations. And so she began her years of trialling these age-old techniques and developing these recipes into the unique skin care range Artem produces today.
I created Artems Visual Identity to reflect the old apothecary-style heritage of the products, whilst still keeping a modern and luxurious feel to the branding.
